First unleashed upon the world in 1989, the original "Bred" Air Jordan 4 is eternally cemented in history. It was on the feet of His Airness, Michael Jordan, when he hit "The Shot" over Craig Ehlo in the 1989 NBA playoffs—a moment of sheer athletic poetry that is replayed in the minds of fans everywhere. This shoe transcended its purpose as performance wear; it became a symbol of clutch greatness, of a rising superstar challenging the established order. Its black nubuck upper, fiery red accents, and stark grey cement detailing created a color-blocking masterpiece that has been coveted for decades.

The "Reimagined" treatment: what's new?

Jordan Brand's "Reimagined" series promises more than a simple retro. It takes a revered classic and infuses it with modern construction techniques and material quality, often answering the long-held wishes of collectors.

For the 2024 "Reimagined Bred," the biggest and most celebrated change is the shift from the original nubuck to a premium suede upper. This isn't just a cosmetic tweak; it's a fundamental redesign that elevates the shoe's texture, depth, and luxury feel. The rich black suede provides a sophisticated look while honoring the shoe's dark and intimidating aura. Every other beloved detail remains faithfully intact:

• The unmistakable "Cement Grey" detailing on the eyelets and midsole.
• The vibrant "Fire Red" hits on the heel tab, eyelets, and outsole.
• The classic plastic wing eyelets and lace locks.
• The mechanic-inspired mesh netting on the tongue and side panels.

The result is a perfect fusion of nostalgia and contemporary craft, a shoe that feels both familiar and excitingly new.

Why the hype is real

In a market flooded with new colorways and collaborations, the "Reimagined Bred" cuts through the noise. It represents a direct link to MJ's legacy, a story that every sneakerhead knows by heart. Its return is a cultural event. For those who missed out in '89 or subsequent retros, this is a chance to own a piece of history, but better. For seasoned collectors, it's an essential piece of the collection, updated with the premium qualities they demand.

Given the immense popularity of the Air Jordan 4 silhouette and the legendary status of the "Bred" colorway, this release is predicted to be one of the fastest sell-outs of the year. It's more than a shoe; it's a trophy.

The final verdict

The Air Jordan 4 "Reimagined Bred"